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Sales Go-To-Market Strategy Series: Best Practices for Launching and Growing Your Higher Value Dairy Product

August 24, 2023 @ 4:00 pm - 5:00 pm

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Pacific Coast Coalition

SALES GO-TO-MARKET STRATEGY: Best Practices for Launching and Growing Your Higher Value Dairy Product

Join us for six Thursdays via Zoom

August 24 – September 28
4-5 p.m. PT (7-8 p.m. ET)
Attend all six sessions to earn a certificate!

Felice Thorpe, global food and beverage educator with Felice Foods, will lead and moderate the sessions.

Register Here

Sales Go-To-Marketing Strategy Webinar Series Flyer


Note: All dates are Thursdays

Attend all six sessions to earn a certificate!

Zoom sessions will be recorded and posted on our website – DairyPCC.net – in our new eLearning Hub.

Aug. 24

PRODUCT: Learn how your products fit into today’s marketplace, as well as how to conduct competitive and SWOT analyses. Spotlight on: TMK Creamery.

Aug. 31

PEOPLE: Explore the idea of “people power” and how it can help you achieve your goals, as well as how AI (artificial intelligence) technology can enhance and support sales. Spotlight on Columbia Community Creamery.

Sept. 7

PROCESS: Find out how to get your products from Point A to Point B via the logistical options of omnichannel distribution. Spotlight on Ruby Jewel Company.

Sept. 14

PRICING: Figure out what you should charge for your products, how much distribution will cost, and what is your consumer demand. Spotlight on Alexandre Family Farms.

Sept. 21

PLACEMENT: Determine what to sell where. As you know, it’s all about location, location, location! Spotlight on WonderCow.

Sept. 28

PROMOTION: Develop a promotional strategy, explore the difference between trade promotions and brand promotions, and learn why a dairy brand needs both. Spotlight on Foggy Bottoms Boys.

This program is funded in part by the Pacific Coast Coalition-Dairy Business Innovation Center(PCC-DBII), administered by Fresno State. Funding for the PCC-DBII is made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grants AM21DBICA1007, AM22DBICA1012, and AM21DBICA1009 Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

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@DairyPCC | DairyPCC.net


Pacific Coast Coalition