No one ever thinks a crisis will happen to them…but then it does. The best way to reduce financial and reputational damages is to have a plan. If your operation doesn’t have a crisis plan or has one that needs updating, this two-part webinar series is for you. In this first webinar, we’ll review crisis planning, how to do it, and why it is so important, given the current food safety regulatory environment and consumer perceptions.
Join Zoom Meeting
Meeting ID: 890 4603 1650
Amy Philpott is the founder of and Chief Brand Protector at Philpott PR Solutions LLC in Washington, DC. She helps farmers, ranchers, food companies, and industry organizations use traditional and digital communications to protect their brands, reputations, and business relationships when communicating about sensitive issues such as biotechnology, food additives, pesticide residues, food safety, and more. Amy co-authored the Asian Pacific Economic Cooperation’s (APEC) Food Safety Risk Communication Framework and contributed to the Risk Communication Applied to Food Safety Handbook by the United Nations FAO and the World Health Organization. Amy grew up in the Central Valley of California and is fully accredited in public relations (APR). She is a graduate of California State University, Fresno, and American University in Washington, DC.